If you prefer blog posts over videos, then keep on reading along!
Let’s face it, in business we have to make a lot of decisions all the time, 10 times a day, 100 times a day. ⏰ And as digital nomads even more when we’re planning the next destination, accommodation etc.
We have to decide so many things. A lot of them are really important and that means we often get stuck or at least I get stuck. ?
Should I do a podcast or should I do videos? ?♀️
Should I create a course or a membership site? ?
Should I write an ebook or create a PDF? ?
All of these things, every single day, there are so many decisions to make.
How to Stop Overwhelm and Decision Fatigue
So here are my top tips:
Tip #1 to beat Decision Fatigue: Awareness
The first thing is obviously being aware that this is happening, stop and catch yourself: “Oh my God, I’m in this decision fatigue loop. I’m in the downward spiral. I need to get myself out of here. I’m over-complicating everything.”
So awareness is number one.
Tip #2: Experiment
The second thing that I like to do, which draws from my background as a scientist ?? a little bit, is to really see this as an experiment; because really everything is an experiment in business.
Everything we do, we have to do it for the first time at some point. So this includes, for example, me recording a video like the one above ? (you should totally watch it!).
But if I reframe that to myself, not as, “Oh my God, I have to record my first video” ? but, “Oh, today I have an experiment and that is recording my first video.” Then, there’s a mindset shift around it. ?
And it’s also important to recognise it as experiment #1 because there is always a row of experiments, and you learn more every time.
So as soon as I reframe it as an experiment ?, I’ll try it out, see if I like it, see what happens. This takes a lot of pressure off me.
Tip #3: MVPs or Leaps
Whenever I start overcomplicating things, I ask myself, what is the MVP here? MVP stands for minimum viable product, but I use it for anything I am working on.
So when I’m overthinking, I try to find a way to simplify the problem.
Am I trying to add too many bells and whistles? How can I bring this back to the simplest version that it can possibly be? And that often takes a lot of pressure away again. ?
Now one of my business and personal development heroes is Tara Mohr, who wrote the book Playing Big. And she has a really cool concept in there, which she calls the Leap.
The Leap is something that helps you when you get stuck, when you’re over-complicating, when you have a massive project and you don’t even know where to start. ?
Designing a Leap can be really helpful.
A Leap is something that:
you can do in one or two weeks
is simple enough that you can actually get it done
is uncomfortable enough that you have to push yourself a little bit – you have to play big!
has to bring you in contact with other people like your ideal audience, readership etc.
So these are my top four tips to help you deal with overwhelm and decision fatigue!
I would absolutely love for you to give me some feedback below. Please let me know in the comments if you liked the video or the tips and if it was helpful!
I’d love to know if you think I should be doing more videos like this, sharing some business ? lessons, some mindset ? lessons, some inspirational stuff ✨, and maybe recapping some of my favourite personal development books and business books ? .
I don’t know about you, but as a business owner and digital nomad, I often feel totally overwhelmed and out of my depth. So today I thought I’d share some tips on how I deal with overwhelm when it hits.
So, yesterday I shared a little poll in the DNG Facebook Group because I wanted to write a blog post to get back into a content creation routine, but I was totally confused, overwhelmed and overthinking what to write about. Here’s what I shared:
“OMG I’m in a total overthinking loop right now!! Help me! ? I want to start blogging again and can’t decide what to write about first, ugh! Which blog post would you like to read?”
I gave a few options and then my friend Sonia Jaeger (who is an online therapist and long-time nomad) added the poll option “OMG I’m in a total overthinking loop right now – and how to get out of it”.
I see what she did there ?
And guess what, lots of people voted on that option.
In the meantime, I had tried to write about a different topic (how to create structure while working at home – despite hating structure; coming soon!).
But my thoughts were so all over the place ? and the imposter syndrome was so strong ?♀️ and…. well I got totally overwhelmed. ?
I did finish the post but I had all these doubts swirling in my head:
Who am I to share this?
I’m too late, everyone knows this already.
I should probably think of something more important to write about.
And on an on. My Inner Critic was having a field day, I’m pretty sure she was wolfing down popcorn while enjoying the show.
I was almost ready to give up when I realised, hey, that’s all BS, I am overthinking, overworrying, overwhelmed.
And to be super honest I’ve been feeling like that for weeks now.
That’s why I haven’t written all those helpful, valuable blog posts before, the ones I felt I should be writing. ?♀️
And that’s exactly the problem right now, I shouldn’t be doing anything at all apart from looking after myself and being there for my loved ones and members.
And I’ve been doing that.
So then I thought, if I’m feeling all this crazy overwhelm around my business and how to show up for my community, how to add value in a crazy time like this….then you might be feeling similar.
And maybe it’s most helpful right now to talk about THAT.
So that’s what I’ll be doing, I’m going to share how to deal with overwhelm and how I get myself out of those total overthinking loops when they happen (all the time fyi).
And maybe one or two things will resonate with you. And they don’t always happen in the same order either, so feel free to pick and choose.
Recognise what’s happening
I’ve spent countless days over the past years (and especially in the last month) overthinking everything I’m doing. I can go round and round in circles driving myself virtually insane. ?
But eventually, I will realise what’s going on. Like I finally take a step outside this vortex of crazy and realise I’ve been in one of those situations. ?♀️
As soon as that happens, I can name it:
“Oh, it’s the crazy overthinking spiral of doom! Hello old friend!” or maybe
“Aha, it’s the Inner Critic in cahoots with Lady Imposter Syndrome. What a team.” ?
Once I name it, it takes away some of the power it has over me. Then it’s time to…
Take a step back
Yep, it’s time to literally take a breath. A deep breath or 17. In through the nose, out through the mouth.
I know you might be rolling your eyes right now, I used to roll mine so hard when people told me to breathe. But that shit works.
I’ve used the Calm app which has this cool breathing bubble tool that helps you count your breath, or sometimes I just sit up, close my eyes and breathe. ?♀️
Asking for help can be difficult, especially in our businesses. Especially when we think we have to show up as a strong leadership kinda person, you know.
But we all need help, and the sooner we realise that and get on board, the sooner we can create much more meaningful lives, businesses and ultimately a better world.
Woah, that went big quickly hey? ?
But in all seriousness, whenever I’m stuck with anything, there always comes a point where it hits me. Oh, I haven’t asked for help yet. Why don’t I ask my community what they actually want to read? ? Duh.
Or why don’t I ask my members what virtual events they’d like to attend this month?
And it works every single time. Like with this blog post, I knew I’d get a nudge in the right direction. (Thank you, Sonia!)
Shaving the yak means feeling like you have to take 8 steps back before you can take one forward.
The example goes something like this: you want to clean your car, but the hose is broken, so you need to fix it, but you don’t have the tool, so you could ask to borrow your neighbour’s toolbox, but you already borrowed their beanbag and you have to replace the stuffing because it fell out….
So the next thing you know, you’re at the zoo, shaving a yak because you wanted to wash your car. ?
I do this in my business all the time and it’s one of the main causes of overwhelm.
Once I notice the yak, I can stop and take a look around.
What is the MVP?
If I don’t want to end up shaving the yak, I need to find something that I can do ? right now, that will take me in the right direction ? and is achievable without me going down the spiral of doom again.
So I think what’s the MVP, the minimum viable product here? Or in other words, what is the simplest version that I can do right now?
If I want to write a blog post, I can either overthink and try to write the next viral hit, or I can keep it simple and think about what do I know right now, that I can share and add value to my potential readers. Something small, a bit helpful or entertaining.
Then do that.
Do what’s fun right now
At the same time, I also really like listening to my gut in those moments. Like with writing a blog post yesterday, it all just felt wrong. Then when I saw Sonia’s idea for THIS blog post, it felt light, and a bit fun too. ?
I run my business because I love the freedom that comes with it, love my members and creating content for them.
But I also love it because it’s fun. And I think it also should be fun.
When I’m in one of those terrible overthinking moods, nothing feels light and fun anymore. It’s all heavy and too much. ? How can I expect myself to create something valuable in that mood? I can’t.
So I look for the fun part. I recommend you try it some times.
Or I give up
Yeah, that’s right, sometimes I just have to accept that it’s not gonna happen right now. I can’t force myself to create something of value and maybe I just need to do something completely different for a while.
Like hula hooping, yoga, water colouring, doodling, chatting to a friend, going for a walk, reading, binging Fairytale Weddings ? on Disney+ (my guilty pleasure right now) …. you know, the usual. If you need some ideas on how to spend your time during lockdown, I have a blog post about that here > >
Taking a break and coming back with a fresh mind a few hours later or the next day can do wonders. And in this insanely difficult and confusing time we find ourselves in (in lockdown during the corona crisis in case you’re from the future) we simply have to cut ourselves some slack.
And that’s it. Usually, after a combination of the above, I eventually find my groove again and get into a clearer headspace to actually do good work. But I also know the next overwhelm/overthinking phase is just around the corner, but I’ll totally take on that yak ? when it arrives.
I hope you found some of these tips on how to deal with overwhelm helpful and I would love to hear your own tips in the comments!
This post is a follow up to the post I shared a few months ago about some of the changes I’ve been making in order to cut my carbon footprint, you can read it here. I want to show that, yes, a digital nomad can be a climate activist, an no, we’re not all hypocrites.
Also, this post is going to be a bit rough around the edges as I’m writing this the evening of the 6th October 2019, before heading down to London in the morning (by train 😉 to join the International Rebellion by the global climate justice movement, Extinction Rebellion. And I still need to pack → see classic nomad problems. ?♀️
This morning I woke up super excited, super nervous and also a little scared, I’m not gonna lie.
Am I a hypocrite?
See, for the past 6 years (nearly to the day) I’ve been travelling around the world with my boyfriend, first as backpackers, then as working-holiday-ers and for the past 4+ years as digital nomads. So I’m not going to beat around the bush: my carbon footprint has been huge. Those planes burn a lot of fossil fuels. ✈️
And don’t get me wrong, since waking up to this reality, I’ve felt both guilty and like a hypocrite. Because I’ve always seen myself as a bit of an environmentalist, not only because I used to volunteer for Greenpeace.
But you don’t have to worry, this post is not about guilt-tripping any of my fellow digital nomads into changing your ways, stopping to fly or giving up this lifestyle. Not at all. We’ve all worked hard to create a life we love and we should be proud of that. ?
But I do want to talk about the responsibility I’ve personally been feeling to take a closer look at my lifestyle, how it has evolved over the past 6 years and whether it’ll be sustainable (both environmentally, physically and mentally) to keep it up this way. And what exciting ways there are to adjust it (this is for a future blog post).
You see, I love travelling. I still do and I probably always will. It’s one of the greatest pleasures and privileges of my life to be able to travel and see this amazing planet. ?
And that’s also why I feel so strongly that I need to play a role in trying to save it. There’s simply too much at risk not to step up now.
We only have around 8.5 years of carbon budget to burn as a society, after that we’re heading straight for at least a 2°C warming (and that’s a conservative estimate) at which point feedback loops and tipping points will kick off leading to runaway climate change which we won’t be able to stop anymore.
Now, my natural digital nomad approach to a problem of this scale would usually be to book a plane ticket for as far away as possible. I’m not kidding. It would be much easier and much more fun to simply run away and try to ignore this.
But once you see the scale of the crisis, it’s impossible to unsee. So here I am.
In Wiltshire, UK. At my in-laws home packing up to spend the next week in London, joining the International Rebellion through non-violent direct action.
The perks of being a nomad
And after the rollercoaster of emotions had worn off a little bit, I realised how grateful I am that I created a business and lifestyle that allows me to spend a week away from my laptop (almost a whole week, we’ll be running a live event from the Rebellion together with my brilliant friend Sophia Cheng, read her Titanic-themed blog post about becoming an activist here) and join this movement.
And it’s my digital nomad lifestyle that allowed me to do this. So yes, a digital nomad can be a climate activist. ??✊
So if any fellow digital nomads are reading this who wondered if you can take part in any of the actions, marches, and protests happening around the world or whether you are hypocrites, I want to let you know that we’re no more hypocrites than everyone else living in this broken system. Yes, individual action matters, a LOT. But without the systemic change needed, it won’t be enough. So let’s start there as time is running out. (watch my friend Sophia’s Stand Up for the Planet comedy routine, she touches upon this topic in a hilarious way ?).
As the saying goes, we don’t need 1 climate activist doing everything perfectly, we need millions of climate activists doing things imperfectly.
So wherever you are in the world, get involved. Give a talk at a coworking space. Join a protest. Volunteer to admin a local Facebook Group for XR or any other movement. I believe there’s a role for each of us and yes, a digital nomad can be a climate activist.
There are so many things we can do together imperfectly. Now’s the time.
I will write again after my time in London to keep you posted about what’s going on.
Today we’re sharing 11 Must Read Books for Aspiring Digital Nomad Girls!
Everybody raise your hand if you’re a total book worm? ?♀
I love reading, always have and always will. So naturally, when I started getting interested in this whole digital nomad adventure, I turned to books. And Google. And podcasts. And blogs.
But always books.
Now, there are a bunch of ‘How to Become a Digital Nomad’ books out there, I’ve read a few but definitely not all. Some are really great, some not so much. In fact, I even started writing one myself about 2 years ago. I’ll let you know when it’s ready 😉
But what if you’ve already read those books? And what if you still have questions or if you just want to prepare even more?
That’s how I felt. I wanted to know more about the philosophy behind this lifestyle, about mindset, productivity, financial planning, and business.
So I put together a list of 11 books for aspiring Digital Nomad Girls, but honestly, most of these are still great books to read even if you’ve been working online and travelling a while. I broke them down into categories for you:
One of the first digital nomads I ever heard of was Natalie Sisson, for me she’s basically THE original DNG.
Natalie was being interviewed on a podcast I listened to and I still remember to this day that it totally blew my mind how she had broken away from a corporate career and started a business and life as a nomad. She was so cool.
I read her book ‘The Suitcase Entrepreneur’ years ago and I still think it’s one of the best entry-level books to this lifestyle.
Natalie’s second book, The Freedom Plan, is a great follow up as it goes into more detail of how you can design your whole life and business that really works for you, whether that means being fully location independent or running a coworking farm (for example). Whatever works best for you.
The Art of Non-Conformity is the first book by Chris Guillebeau, who is also known as ‘the Indiana Jones of career experts’.
Guillebeau is most famous for 2 things: visiting every country in the world and founding the World Domination Summit in Portland. This book is based on his famous online manifesto “A Brief Guide to World Domination” and is an inspiring read for all of those who think ‘there must be more to life’.
Unlike many inspirational books it’s not based on making as much money as possible and then retiring young, but instead on finding work that you love and that gives value to the world.
“You’ll discover how to live on your own terms by exploring creative self-employment, radical goal-setting, contrarian travel, and embracing life as a constant adventure.”
Playing Big is one of my favourite personal development books. Tara Mohr’s mission in life and her business is to help women stop playing small and to live up to their potential in life and their careers.
Whenever I’m asked what the biggest challenge has been for me on my nomad journey, I always say mindset.
Lack of confidence, comparing yourself, imposter syndrome – they’ve all held me back more than a lack of knowledge around sales funnels (although I’m still figuring them out). Playing Big is a book that addresses all of this and it’s specifically written for women. I love it and will be re-reading it regularly.
When you work for yourself, you’re totally in charge of your time, you decide when to work, where to work, what to work on. It can be overwhelming, to say the least. As nomads, we have to be equipped with the right tools and to understand exactly what works for us. The next three books do exactly that.
One of the most important things we need to learn (not only as nomads), is how we respond to expectations, both outer expectations (i.e. I have a client deadline) and inner expectations (i.e. I want to get up at 7 every morning to write my new ebook).
Gretchen Rubin created a simple framework, called the 4 Tendencies, to help you understand how you react to these expectations, and she gives us the tools to make better decisions, plan according to our strengths and set better goals.
Total freedom and flexibility are high on the goals list of most digital nomads. But as I sadly had to learn the hard way, a complete lack of structure and routine can be more hindering than freeing. So we have to make sure we find schedules, routines and habits that work for us. And these will look different for each of us.
Thankfully, I learned that just because I’ve had trouble forming habits in the past,it doesn’t have to stay this way.
In Atomic Habits, James Clear “draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible.”
It’s a really interesting read with actionable advice that you can come back to again and again. It might even make habit building fun.
Managing your money can be a complex topic at the best of times, but when you’re self-employed AND travelling the world non-stop (i.e. your costs are not very predictable), you might need a little help.
In Profit First, Mike Michalowicz introduces a few very simple but powerful principles that you can follow in your business accounting from day 1. It takes into account human nature as well as traditional accounting, and will help entrepreneurs “transform their businesses from cash-eating monsters to profitable cash cows”.
You’ve probably already heard of Marie Kondo or maybe even watched her Netflix series, Tidying Up. And maybe you’re asking yourself why the heck this is featured in a list for digital nomads?
But here’s the thing: as digital nomads we have to be pretty minimalist. And if you want to give up your homebase (which btw you don’t have to at all), then downsizing will be on the cards.
Marie Kondo’s book has really helped me figure out which material things should be in my life and which ones shouldn’t. It can be super helpful to ‘KonMari’ your suitcase once a year or so too, to get rid of anything that doesn’t spark joy.
If you’ve only ever worked in an IRL environment, the idea of working completely remotely can be daunting. What is it like not seeing your colleagues every day? How do you communicate effectively? How can you be productive? Or form meaningful relationships with coworkers?
Lisette Sutherland explores all of this and much more in Work Together Anywhere.
I’ve not read it yet (it’s on the list and Kindle), but I’ve (virtually) met Lisette and she’s truly a champion for, and expert on, remote work.
I have to admit I haven’t read this book yet, BUT I heard Jess speak at a conference about this topic and she was incredible. Jess has since shared her knowledge on how to hire the right VA with us as an expert in the DNG Inner Circle and I have no doubt that her book is just as brilliant as her talk.
This book might not be relevant when you’re just starting out. But as soon as you’re ready to outsource it’ll be a lifesaver, as I can attest first hand how tricky it can be to find the right person to help you with your business.
Ok, I was debating whether to add this book or not, because it’s a bit controversial and in my eyes, ‘bromady’.
But many people would say that Tim Ferriss’ The 4-Hour Workweek is ‘the digital nomad bible’ and I did read it when I first started out. But the truth is, it’s also not exactly aligned with DNG’s mission of doing work you love and that adds value AND allows you to work online. Instead, the 4HWW focuses on creating passive income at all costs.
But if you’ve never read it before, then it might still have some interesting parts to it. And seriously, it’s kind of a rite of passage and you don’t want to miss any references or jokes with your future nomad friends 😉
2 Bonus Books for those of you who haven’t done much travelling (yet!)
When I was first planning my year-long around the world trip, I wasobsessed with travel planning. I read dozens of travel blogs, had a metre-high stack of Lonely Planets next to my bed, and could be found in the travel section of book shops whenever I had an hour’s break.
Ok, this might have been a bit excessive, but I had never travelled long-term or backpacked before. Now, most digital nomads aren’t technically backpackers, but I do think that if you don’t have much travel experience yet, then these two books can be really helpful.
Today, let’s talk about coworking and why I love, love love virtual coworking (and what the hell it even is).
First off though, I want to say that I’m a huge fan of coworking. But I hardly ever use coworking spaces. Sounds a bit weird, right?
The truth is, I totally get why coworking spaces work for some people. And in the past, they’ve worked very well for me too.
But now my work is very heavy on live calls, and it’s hard to find a coworking space with private Skype rooms. Plus, I am really extroverted and often I end up chatting more than actually working. #counterproductive
But I also struggle with the same challenges that most Digital Nomads encounter: loneliness and lack of motivation or feeling really unproductive.
I simply miss having colleagues, people to bounce ideas around, vent when I’m having a crappy day at work or share my wins when I’m having a good one.
Thankfully, I found an awesome way to get all the benefits of coworking, without having to change out of my pyjamas or pay hundreds of dollars for a desk every month.
Enter: Virtual Coworking.
Virtual or online coworking is a new trend amongst remote workers and freelancers and I think it’s here to stay. In the DNG Inner Circle we virtually cowork together all the time and I get so many questions about it that I thought I’d share why it’s awesome.
Here are 5 reasons why we love virtual coworking – and you will, too!
First, what the heck is virtual coworking anyway?
Virtual coworking means meeting online with one or more other real people (no robots involved… yet) to get some work done, hold each other accountable, and ideally make some new friends and build a professional network.
In the Inner Circle, we meet via Zoom for 2 hours at a time, set our goals and then work in Pomodoros. It’s fun, it’s productive and it’s totally location independent.
And here’s why this is so awesome:
1. Accountability from anywhere
If you’re anything like me, you might have days where you feel super motivated and get lots done before it’s even lunch time.
But on other days, I end up binge watching the Gilmore Girls until 2 pm or meet friends for a 3-hour brunch. On a Tuesday.
Don’t get me wrong, I love this flexibility and it’s great to be able to do this once in a while. But when it gets a habit, it’s not productive anymore and I start to feel guilty.
The lack of structure and accountability we have a digital nomads is super exciting in the beginning, but after the novelty has worn off, it can actually be a huge burden.
Virtual coworking is a great way to add accountability to your life, no matter where you are, how long you’re staying or whether there’s a big nomad scene.
Knowing that there are other girls working at the same time, getting their work done, is extremely motivating. And by incorporating virtual coworking sessions into your days, you start creating a bit of a routine, which can help so much with feeling overwhelmed or unproductive.
2. Make new friends
This is definitely my favourite part of virtual coworking, it’s a fantastic way to make new friends.
When I say loneliness is one of the biggest challenges not only digital nomads face, but most people who are self-employed or business owners, I’m not exaggerating.
Working by yourself every day sucks a bit, but it’s not always avoidable.
Over the past year or so I have made so many new friends during our coworking sessions, I can’t even count them.
Girls from all around the world join in and they all understand each other’s struggles, help each other out, ask for feedback, hire each other and yes, make friends.
When I used to work in a lab and hit a road block, the first thing I’d do was to share it with my lab mates. Sometimes they had faced the same problem already and could point me in the right direction, other times we tried to figure out a solution together.
It was fun to be able to bounce ideas around, get and give feedback and generally work together, even if we all had totally different projects we were working on. We still had each others’ backs.
When I started working online, I very quickly realised that I was pretty much alone with my questions. That’s why I started DNG in the first place. And virtual coworking spaces take this concept much further than a normal online community could.
During our coworking sessions, we see each other face to face but we can also share screens and links. We’ve audited each other’s websites, helped design workbooks, tweaked web copy and tonnes more.
It’s so great to have a space and bunch of women to ask these things in real time.
4. No more bye-bye’s
If you’ve been around the digital nomad block for a little while already, then you’ve probably tried out a few coworking spaces.
But they are really quite peculiar if you think about it. We want nothing more than escape the cubicle and once we have, we then pay good money to go work at an office.
Of course, I totally get the pros of coworking, I’ve had many a coworking session which was fun and productive.
But the big problem is, as soon as you say goodbye to your current location and move on to new shores, you’re gonna have to start totally from scratch.
It can be quite disheartening and even take a while to feel settled again. You have to reintroduce not only yourself every time you move, but also your business.
I found it easy to lose momentum.
What I love about virtual coworking is that you never have to say your bye-byes anymore. Because you can work together from anywhere in the world, you can stay up to date on each others projects and challenges and help each other out.
5. Get sh*t done
And last but not least, you get lots done. Even though our sessions are just a few hours long, we get tonnes done because we set goals together, check in regularly and also get much better at judging how long certain tasks actually take.
The girls use the virtual coworking sessions for all sorts of tasks, from boring admin tasks that need to get ticked off, to creative work. Others have written whole online courses over multiple sessions, or used the time to pitch new clients.
It’s totally up to you what you work on and the focused time can be beneficial to all sorts of tasks.
For example, I love writing my newsletters during virtual coworking, but I also often do customer support, emails or batch social media content.
After a few sessions, you’ll get the hang of what tasks you like to tackle.
So, is it time to try out some virtual coworking yourself?
There you have it, virtual coworking is awesome and definitely a trend that’s here to stay.
So where can you try out virtual coworking? You can either make a virtual coworking date with a friend, of even better, join our virtual coworking community, the DNG Inner Circle!
We have coworking sessions almost every day now, hosted either by myself or a member. Plus we do other fun ways to foster real community for us nomad girls, like live Q&As, Virtual Mixer Parties, our Book Club Meetups, Monthly Goal Setting and lots more fun stuff.
We recently had an amazing discussion in our Digital Nomad Girls community about our members’ favorite female leaders in online business, personal development or lifestyle; ladies that they actively follow and whose content they love!
I’m not going to write too long of an intro as this blog post is all about featuring these awesome women. So without further ado, here are 26 truly inspiring women that are dominating in their field.
Carrie Green is one of my personal favorites! She’s the amazing founder of the Female Entrepreneur Association and such a business role model!